Industry Teardowns
Invisible to the
Agentic Web.
Deep technical tear-downs of how major e-commerce platforms are actively sabotaging their own visibility in AI search engines and shopping assistants.
Oct 24, 2024
6 min read
The Enterprise WAF Paradox: How Adidas Blocks 100% of AI Shopping Agents
Enterprise WAFs are doing their job too well. We analyze how strict bot protection prevents engines like Perplexity from indexing the Adidas catalog, and how Edge Negotiation solves it.
State
BLOCKED
Payload
0 KB
Bottleneck
Cloudflare Challenge
Nov 02, 2024
8 min read
Paying the React Tax: Nike's 4.2MB Payload vs 12KB of Semantic Data
When AI agents scrape Nike.com, they burn token budgets parsing endless Tailwind classes and div wrappers. We reconstructed their product pages in pure Markdown.
State
WARNING
Payload
4.2 MB
Bottleneck
99% HTML Bloat
Nov 15, 2024
5 min read
Hallucinated Pricing: Why AI Assistants Guess Target's Inventory
Without a unified Semantic Representation layer, shopping agents are forced to guess local store inventory and varying price points, leading to massive hallucination rates.
State
FAILED
Payload
1.8 MB
Bottleneck
Missing JSON-LD